After 132 years of making memories, Kodak can’t picture a profitable future

20 janvier 2012 par Frederic Lapointe

I came across this article today and wanted to share with you. It’s amazing how long Kodak has been a pioneer in our industry!

Kodak

With a simple slogan of “you press the button, we do the rest,” the fabled Kodak company has given Americans memories to hold onto for 132 years.

whutchinson@nydailynews.com

Astronaut Neil Armstrong took pictures of the moon with a Kodak camera in 1969, and 80 movies that won Best Picture Oscars were shot with K
But now the “Kodak Moments” seem to have run out after the upstate Rochester company founded by George Eastman announced Wednesday it has filed for bankruptcy protection.odak film. Kodak 35 mm. film even inspired Paul Simon to pen the hit song “Kodachrome.”

With more than 7,000 jobs at stake, Kodak executives are hoping to pull out of a $6.8 billion hole. In recent years, the company has focused on home photo printers and commercial inkjet printers that are finally on the verge of turning a profit.

If video killed the radio star, then digital cameras and cell phones are responsible or the possible demise of a company that turned average Joe Shmos into photographers by introducing the Brownie and Instamatic cameras.

Read more: http://www.nydailynews.com/news/132-years-making-memories-kodak-t-picture-a-pofitable-future-article-1.1008945#ixzz1k17lrGfW

By Bill Hutchinson / NEW YORK DAILY NEWS

“Kodak played a role in pretty much everyone’s life in the 20th century because it was the company we entrusted our most treasured possession to — our memories,” Robert Burley, a photography professor at Ryerson University in Toronto, told The Associated Press.

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